Page 10 - 86395_CCB - 2024 Annual Report (web)
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           Chief Executive

           Officer’s Review


           Overview
           The year under review was the third and
           final year of our current strategic plan. In
           beginning our journey to be the “specialist
           SME bank of choice” we set ourselves a
           series of objectives focused on that ambition.
           We wanted to continue to grow organically
           by meeting the needs of our customers
           through selected products, delivering great
           service while modernising our infrastructure,
           developing our people and operating within
           the Risk Appetite agreed with the Board. We
           have had to face several external headwinds
           in the three years all of which are well
           publicised, and which has required us to
           be fleet of foot in adapting to the changing
           environment. We have emerged a stronger
           bank with strong capital and liquidity metrics,
           a growing business set on continuing to
           modernise with a great team engaged in      Ž For our deposit customers we will
           our shared goals. The efforts of everyone   leverage the investment made in
           in the team in delivering our plans allowed   our onboarding process to continue
           us to present our Board and shareholders   to enhance their experience with
           with optionality in the latest strategic   us, alongside providing them with
           review. We were pleased that there was     competitively priced products
           consensus that there remains an opportunity
           to grow organically and that the Board and   Performance
           shareholders have confidence in the team
           to undertake inorganic activity should the   We are pleased to report a strong set of
           right opportunity emerge. The journey to   financial results with profit before tax of
           becoming the “specialist SME bank of choice”   £35.8m (2023: £40.9m), driven by strong
           continues to be our ambition.           asset growth.
                                                      After moderating our growth last year due
           Strategy                                to uncertainty in asset values we welcomed
                                                   the recovery in our core markets and are
           Our strategy then remains consistent, with a   pleased to report strong increase in both
           determination to deliver optimal outcomes to   asset finance and property lending. Year on
           a wide set of stakeholders including customers   year asset growth increased from 5% (2023)
           and brokers, shareholders, colleagues,   to 11% in 2024 with record drawdowns in
           communities in which we operate, regulators   both asset finance and property lending. Our
           and suppliers. We will achieve this through   asset finance drawdowns at £89m represent
           offering our customers value for money,
           straightforward products along with service
           with them at the centre of our operations.
                Ž In our real estate finance business, we
               will support experienced operators with
               increased focus on a segmented model
               rather than a one size fits all approach  We are excited about the
                Ž With our asset finance business, we   prospects for the Bank;
               will continue to offer a differentiated
               model with our Classic Car business    we have the right strategy,
               alongside an SME business with         business model and people
               attention on service to meet increasing
               customer expectations                  to deliver on this potential.
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