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4 Annual Sustainability Report 5

OUR PURPOSE

Our founding purpose in 2012 was to To achieve our vision, we integrate our MISSION
bring back all the great elements of a values into our interactions with key Committed to delivering an excellent customer experience and
traditional bank, combining these with stakeholder groups – the customers, achieving sustainable growth by delivering better together, for all.
all the speed, efficiency and innovation colleagues and communities we impact.
of a contemporary lender. Our owners, These values are that:
Trinity Hall, Cambridge, and the VISION
Cambridgeshire Local Government • We trust each other
Pension Fund, aimed to create a • We aim higher To enable the growth and success of SMEs whilst making a positive
difference to our colleagues, customers, and the community, as
responsible expert-banking specialist • We are inclusive well as ensuring value for our shareholders and maintaining strong
that addressed the underserved market • We work together relationships with regulators.
segment of small and medium sized • We are caring
enterprises (SMEs).

As a business, we understand the Underpinning our purpose, business and
importance of our actions, and that’s vision is good governance. We believe PILLARS COLLEAGUES CUSTOMER COMMUNITY
why we strive to be exemplary in all this is fundamental to the integrity and
that we do, whether it’s in business, accountability of our business, as well
our community, or the environment. as to our sustainability. Recognising
We are therefore thrilled, that in 2023, the interconnectedness of our actions
our commitment and efforts have with the well-being of our stakeholders, Attracting and Supporting Committing to
been officially recognised through our we actively assess and mitigate our PURPOSE retaining the SMEs to achieve sustainable practices
B Corp certification. direct impacts and those stemming best talent. their ambitions. across the business.
from the products and services we
Our vision is to empower the finance. Thereby contributing to a more
growth and success of SMEs, sustainable future for all.
while simultaneously fostering
positive impacts on our colleagues, IMPACT ON ENVIRONMENT
customers, and the community. We In conducting our activities on colleagues, customer and community,
are committed to delivering value to we remain committed to having a positive impact on the environment
our shareholders, cultivating strong without jeopardising the pillars and purpose.
relationships with regulators, and
FOUNDATIONS
upholding ethical standards in all
aspects of our operations. GOVERNANCE

We ensure that the Bank is well managed and that our mission and
vision, underpinned by our commitments to colleagues, customers and
community, create a sustainable organisation.