Page 20 - 86395_CCB - 2024 Annual Report (web)
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           We have 5 core pillars:                    paths is beginning to increase the
                                                      diversity of candidates at application
                Ž Data & Reporting – Our focus has been   stage. We know that including the
               to ensure colleagues understand the    need for banking experience excludes
               benefits of self‑disclosure; ensuring we   capable and skilled candidates who
               have a robust data set so we can focus   have diverse thinking and experience,
               on priority areas and where we can     and therefore our focus has been on
               add further value. At end of 2024, our   defining required skills and behaviours
               voluntary DE&I self‑disclosure was 93%   to attract candidates with transferable
               up 10% vs. the end of 2023, covering   skills rather than seeking only people
               a wider range of characteristics       with Financial Services experience. As a
               including experiences, education,      result, in 2024, 66% of roles have been
               and socio‑economic backgrounds         filled from our own direct recruitment
               as well as protected characteristics.   advertising. We are actively working to
               We have also developed a Diversity     build relationships with organisations
               Equality & Inclusion dashboard which   that support and represent under‑
               on a quarterly basis we use to report   represented groups in Financial Services
               aspects of our employee lifecycle to   as well as liaising with local schools and
               the Board and EXCO. We focus on input   colleges to attract apprentices straight
               data through the employee lifecycle to   from secondary education.
               report and measure our progress across     Ž Colleague Insights – Here at
               our diversity strategy, this informs our   Cambridge & Counties Bank, having
               plans to become even more inclusive as   an inclusive workplace culture helps
               we continue to grow.
                                                      us attract and retain diverse talent. We
                Ž Recruitment & Selection – A key     recognise the importance of increasing
               part of our strategy is widening our   opportunity for everyone. We have
               recruitment sources and attracting     continued with our annual colleague
               people who are under‑represented       survey, frequent ‘pulse’ surveys, as
               in Financial Services. The focus on    well as our Bank‑wide All Colleague
               increasing direct recruitment, actively   Meetings including quarterly Townhall
               considering the wording of our adverts   in‑person meetings. These forums
               and sourcing from non‑ traditional     provide the opportunity for colleagues
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