Page 12 - CCB_Annual Report_2022
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12   Strategic Report                                                                                                                                                                                                             13

                                                                           Supporting our

                                                                             customers and

                                                                   servicing through a

                                                                     personal approach
           external landscape. Enhanced efficiency                                                                                   Outlook
           reduces our cost: income ratio, and                                                                                       We delivered a strong performance
           future-proofs our income generation                                                                                       in 2022, and none of this would be
           capabilities underpinning improved                                                                                        possible without the contribution and
           shareholder returns. We are seeing                                                                                        commitment of our people, and the
           tangible benefits from these investments.
                                                                                                                                     extensive experience they each bring
           The key elements of execution are       Commercial Mortgage Lender of the                                                 to the business. I extend my enormous
           significantly within our control. Our focus   Year, Specialist Lender of the Year) and                                    thanks to each one. Our proven and
           is now on the opportunities this creates for   by Business Moneyfacts for our products                                    resilient business model and experience
           continued growth in our customer base,   (Best Service from a Commercial Mortgage                                         in navigating the economic conditions,
           our people, and our financial strength.   Provider, Best Service from an Asset                                            enables the Bank to face into the
                                                   Based Finance Provider, Best Business                                             continuing challenging economic
           Overall, we have the right strategy and are   Fixed Rate Deposit Account Provider,                                        environment from a position of strength.
           executing on the key components that    Innovation in the SME Finance Sector).                                            Whilst UK inflation and interest rates
           will underpin our delivery of consistent   This year, we have conducted a further                                         are likely to peak in H1 2023, we remain
           returns and profitable growth over the   review of potential growth opportunities,                                        alert to the impact of these on the wider
           coming years.
                                                   expanding our geographical footprint and                                          financial market conditions, on our
                                                   reach through the investment in 8 new                                             customers, and our people.
           Supporting our customers and our people
                                                   business relationship managers across                                             The regulatory landscape for financial
           Our focus on supporting our customers and   our commercial real estate team, a new                                        services sector is also set to undergo
           servicing their needs through a personal   Head of Asset Finance, an additional                                           important changes in the years ahead with
           approach builds on our deep understanding   Asset Finance relationship manager and                                        the introduction of the FCA’s (Financial
           of their requirements and is evidenced by   3 asset finance lending support officers,                                     Conduct Authority) new Consumer Duty
           the growing number of satisfied customers   extending our product offering to include                                     and Basel 3.1. Our customer focus, high
           and broker partners. We continue to enjoy   fixed rate products, supported investment                                     standards of governance and commitment
           over 90% customer satisfaction. Our     in our ESG ambitions, advancing finance                                           to responsible business practice mean
           success continues to be underpinned by our   to fund EPC improvement initiatives,                                         that the Bank is well-placed to deliver on
           manual underwriting criteria and disciplined   increased funding of electric vehicles, and                                this to continue to improve outcomes
           pricing. We consistently apply these criteria   continuing to generate a strong pipeline                                  for customers.
           throughout the economic cycle allowing   of business opportunities aligned with our                                                                               Our Purpose and
           us to offer high service levels and target   business model.                                                              The Bank remains well capitalised, with   Business Model
           relevant flexible solutions to underserved   The Bank has an important role to play in                                    strong liquidity and an asset backed
           SME customers through our network of    helping people and businesses transition to                                       lending portfolio. We have retained an
           brokers. During 2022 we invested in our   a lower carbon future and this responsibility                                   appropriate credit loss provision which   Purpose statement
           front-end customer servicing technology,   is a key priority. For the third year running,                                 reflects our economic forecasts and
           simplifying the customer journey, and   the Bank has been independently                                                   scenario weightings, to provide a robust   Cambridge & Counties Bank is a UK Bank
           streamlining our internal processes to   accredited as Carbon Neutral Plus. I am                                          level of coverage across our loan portfolio.   that specialises in providing lending and
           generate faster lending decisions and   pleased with the significant progress we                                          We are confident we can deliver our     deposit products for Small and Medium
           access to funding solutions for our     continue to make in developing our ESG                                            strategy, building on the investment we   Enterprises (SMEs).
           customers. Our ongoing transformation   agenda. We were awarded the ‘Socially                                             have made over the past couple of years   Ownership
           programme continues to deliver efficiencies   Responsible Business of the Year’ by                                        and the momentum created in 2022 and
           and capacity to help mitigate the impact of   Embark CSR. Notwithstanding the progress                                    are well-placed to continue delivering   Established in June 2012, Cambridge &
           rising inflation and allowing us to continue   we have already made, we remain at                                         on our track record of profitability    Counties Bank has a stable and supportive
           to improve our customer experience.     the beginning of a long journey and                                               and growth. We are excited about the    ownership structure being jointly owned
           Our deposit offerings continue to provide   recognise there is more to do to develop                                      prospects for the Bank; we have the right   by Trinity Hall, a college of the University
           market leading returns to businesses,   our indirect scope 3 emissions, transition                                        strategy, business model and people to   of Cambridge, and Cambridgeshire County
           charities, clubs, societies and associations –   plans, targets and metrics. This also                                    deliver on this potential.              Council as Administering Authority of
           increasingly underserved markets – as well   includes our ability to address challenges                                                                           the Cambridgeshire Local Government
           as retail customers through a network of   around data and modelling as we continue                                                                               Pension Fund.
           Deposit Intermediaries.
                                                   to work alongside our customers and                                                                                       The Bank is authorised by the Prudential
           We remain focused on supporting the SME   suppliers, to enhance our understanding                                                                                 Regulation Authority, regulated by the
           market, continuing to be nominated and   and capabilities. The pursuit of B-Corp                                                                                  Financial Conduct Authority and the
           recognised by the National Association of   accreditation embodies how we embed our                                       Donald Kerr                             Prudential Regulation Authority, and is
           Commercial Finance Brokers (NACFB) for   wider stakeholder impacts and community                                          Chief Executive Officer                 registered under the Financial Services
           our services (Business Bank of the Year,   considerations in everything we do.                                            30 March 2023                           Compensation Scheme.
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